Jørgensen’s elevator pitch positions her as a “seventeen-year wine industry veteran making expressive interpretations of France’s Loire Valley wines centered around Cabernet Franc grown in Southern Oregon.” But peeling back the layers of her life exposes the nuance of her humanity – and gender: she’s a second careerist who left a corporate think tank for love of wine; a Gen X winemaker already confronting climate change; a new mother navigating the stress of running a small business without traditional maternity leave; and she’s a creative at heart, capable of seeing the world both romantically and analytically, though she doesn’t practice “poetic” winemaking.