I did not plan, initially, to write extensively about regenerative business here, in my Field Notes.

My time spent on sabbatical led to a deep dive into my business and I kept landing at regenerative business as a major tool and inspiration for a new system, a new way of doing business. It first came up for me while I was in school last year studying herbalism. And from there, I learned about Dirty Alchemy, founder Samantha Garcia and her book, Regenerative Business. I’ll get back to Samantha Garcia’s work in my next post about successful regenerative businesses.

But to really understand regenerative business, you need to start unpacking regenerative agriculture.

The wine industry is centered around a monoculture crop. While some vineyards have a more diverse field, the industry, in general, is a bit behind on regenerative farming practices and stewardship, and, instead, has stayed primarily within the lane of the sustainable agricultural movement – I’ll get into this later (keep reading). While this is beginning to change, research and study on regenerative farming practices really begins with many indigenous cultures behind traditional agricultural practices that are foundational to regenerative farming.

Regenerative agriculture is an approach to farming that aims to improve the health of the soil, increase biodiversity, and enhance ecosystem services, while also producing food and fiber. It draws from traditional and indigenous farming practices as well as modern scientific understanding of ecosystems and soil biology. Here’s a brief history of regenerative agriculture:

1. Traditional Agricultural Practices: Many indigenous cultures practiced forms of regenerative agriculture long before the term was coined. Techniques such as crop rotation, intercropping, composting, and agroforestry have been used for centuries to maintain soil fertility and productivity.
   
2. Emergence of Industrial Agriculture: In the 20th century, industrial agriculture became dominant in many parts of the world. This model relied heavily on chemical fertilizers, pesticides, and monoculture cropping systems. While it initially led to increased productivity, it also resulted in environmental degradation, soil erosion, loss of biodiversity, and other negative consequences.
   
3. Rise of Sustainable Agriculture Movements: In response to the shortcomings of industrial agriculture, sustainable agriculture movements emerged in the mid-20th century. These movements advocated for practices such as organic farming, conservation tillage, and integrated pest management, which aimed to reduce environmental impact and promote long-term sustainability.
   
4. Development of Regenerative Agriculture Principles: Regenerative agriculture as a distinct concept began to gain traction in the late 20th and early 21st centuries. It was influenced by pioneers such as Sir Albert Howard, who promoted organic farming principles in the early 20th century, as well as visionaries like Wes Jackson and Allan Savory, who advocated for approaches such as perennial polycultures and holistic grazing management.
   
5. Growing Awareness of Soil Health: Scientific research increasingly highlighted the importance of soil health for agricultural productivity and environmental sustainability. Concepts such as soil carbon sequestration, soil microbiology, and the soil food web became central to discussions about regenerative agriculture.
   
6. Adoption by Farmers and Organizations: Farmers around the world began to adopt regenerative agriculture practices as they recognized the benefits for soil health, crop resilience, and profitability. Additionally, organizations and initiatives emerged to promote regenerative agriculture and provide education, research, and support to farmers.
   
7. Mainstream Recognition and Policy Support: Regenerative agriculture gained mainstream recognition as consumers, policymakers, and agricultural stakeholders became increasingly concerned about climate change, soil degradation, and food security. Governments and international organizations started to promote regenerative agriculture through policies, subsidies, and research funding.
   
8. Continued Innovation and Collaboration: Regenerative agriculture continues to evolve as farmers, scientists, policymakers, and other stakeholders collaborate to refine practices, share knowledge, and address challenges such as scaling up adoption and ensuring equitable access to resources and markets.

Overall, regenerative agriculture represents a holistic and ecologically sound approach to farming that seeks to restore and enhance the health of agricultural ecosystems for the benefit of present and future generations. Because regenerative agriculture businesses are taking this approach they are changing the world in several significant ways.

First, regenerative agriculture focuses on rebuilding soil health, restoring biodiversity, and enhancing ecosystem resilience. By implementing practices such as cover cropping, crop rotation, minimal tillage, and holistic grazing, these businesses can improve soil structure, water retention, and carbon sequestration. As a result, they help mitigate climate change, reduce greenhouse gas emissions, and protect natural habitats.

Regenerative agriculture emphasizes sustainable farming practices that prioritize long-term soil health and fertility over short-term yields. By adopting regenerative practices, businesses can produce healthier crops with fewer synthetic inputs such as pesticides and fertilizers. This not only benefits the environment but also improves the nutritional quality of food, promoting human health and well-being.

Regenerative agriculture businesses often promote diversified farming systems that reduce reliance on external inputs and minimize the risks associated with monoculture cropping. By diversifying income streams and improving soil fertility, these businesses can enhance economic resilience for farmers, particularly in the face of climate change, market volatility, and other challenges.

Many regenerative agriculture businesses prioritize community engagement, knowledge sharing, and collaboration. By fostering strong relationships between farmers, consumers, and other stakeholders, these businesses can build resilient local food systems, support rural economies, and empower communities to take control of their food supply.

Regenerative agriculture practices such as conservation tillage, agroforestry, and improved water management techniques can help conserve water resources and reduce the risk of soil erosion and nutrient runoff. By preserving water quality and quantity, these businesses contribute to the sustainability of freshwater ecosystems and ensure reliable access to clean water for future generations.

Regenerative agriculture promotes the preservation of natural habitats, wildlife corridors, and native plant species within agricultural landscapes. By creating habitat for pollinators, beneficial insects, and other wildlife, these businesses enhance biodiversity and promote ecological balance, which is essential for the long-term health and resilience of ecosystems.

Overall, regenerative agriculture businesses are playing a crucial role in transforming our food and agricultural systems to be more sustainable, resilient, and environmentally friendly. By prioritizing soil health, biodiversity, and community well-being, these businesses are contributing to a healthier planet and a more sustainable future for all.

The regenerative farming revolution has been driven by a diverse range of individuals, organizations, and movements committed to transforming agriculture for the better. It’s important to know who the key players are behind this movement.

Farmers and Ranchers: Many farmers and ranchers have been at the forefront of the regenerative farming revolution, implementing innovative practices to improve soil health, enhance biodiversity, and promote ecological resilience on their land. These pioneers often serve as role models and advocates for regenerative agriculture within their communities and beyond.

Environmental and Conservation Organizations: Environmental and conservation organizations play a crucial role in promoting regenerative farming practices and advocating for policies that support sustainable agriculture. These organizations conduct research, provide education and training, and advocate for regenerative agriculture at local, national, and international levels.

Agroecologists and Soil Scientists: Agroecologists, soil scientists, and researchers studying sustainable agriculture have contributed valuable knowledge and expertise to the regenerative farming movement. Their research helps identify best practices for improving soil health, enhancing ecosystem services, and increasing agricultural resilience in the face of climate change and other challenges.

Nonprofit Organizations and Advocacy Groups: Nonprofit organizations and advocacy groups focused on sustainable agriculture and food justice have been instrumental in promoting regenerative farming practices and supporting farmers in their transition to more sustainable production methods. These organizations provide resources, technical assistance, and policy advocacy to advance the regenerative agriculture movement.

Consumer Demand and Consciousness: Growing consumer awareness and demand for sustainably produced food have played a significant role in driving the regenerative farming revolution. Consumers increasingly seek out products that are produced using regenerative practices, such as organic, biodynamic, and agroecological farming methods. This demand incentivizes farmers to adopt regenerative practices and encourages businesses to support more sustainable supply chains.

Entrepreneurs and Innovators: Entrepreneurs and innovators in the agricultural sector have developed new technologies, tools, and business models to support regenerative farming practices. These include precision agriculture technologies, agroecological farming systems, and alternative market channels that facilitate direct sales between farmers and consumers.

Indigenous Communities: Indigenous peoples and traditional land stewards have long practiced regenerative agriculture techniques that are rooted in deep ecological knowledge and cultural traditions. Their wisdom and practices are increasingly recognized and valued within the regenerative farming movement, highlighting the importance of indigenous perspectives in shaping sustainable agriculture initiatives.

The regenerative farming revolution is driven by a diverse coalition of individuals, organizations, and movements united by a shared vision of creating a more resilient, equitable, and sustainable food system for future generations. The movement has been shaped by the contributions of numerous leaders from various backgrounds and disciplines.

Here’s a list of some of the principle leaders who have played influential roles in advancing regenerative agriculture.

1. Allan Savory: Allan Savory is a Zimbabwean ecologist and the founder of the Savory Institute. He is known for developing holistic management practices, including holistic planned grazing, which aims to regenerate degraded grasslands and improve soil health through strategic livestock management.
   
2. Wes Jackson: Wes Jackson is an American agronomist, author, and founder of The Land Institute. He has been a prominent advocate for perennial grain crops and agroecological farming systems that mimic natural ecosystems, promoting sustainability and resilience in agriculture.
   
3. Gabe Brown: Gabe Brown is a farmer, rancher, and regenerative agriculture advocate based in North Dakota, USA. He is known for his pioneering work in implementing regenerative practices such as cover cropping, crop rotation, and holistic grazing on his farm, which has led to significant improvements in soil health and farm profitability.
   
4. Joel Salatin: Joel Salatin is an American farmer, author, and speaker known for his innovative and holistic approach to sustainable agriculture. He operates Polyface Farm in Virginia, USA, where he practices regenerative farming methods such as rotational grazing, multi-species grazing, and pasture-based poultry production.
   
5. Elaine Ingham: Elaine Ingham is a soil biologist and the founder of Soil Foodweb Inc. She has conducted extensive research on soil microbiology and has been a leading advocate for building healthy soils through composting, compost tea applications, and other microbial management techniques.
   
6. Ray Archuleta: Ray Archuleta is a retired soil health specialist with the USDA Natural Resources Conservation Service (NRCS) and a prominent advocate for regenerative agriculture. He has been instrumental in educating farmers and ranchers about the importance of soil health and regenerative practices such as no-till farming, cover cropping, and diverse crop rotations.
   
7. Mark Shepard: Mark Shepard is a farmer, author, and agroecologist known for his work in developing perennial agriculture systems. He operates New Forest Farm in Wisconsin, USA, where he practices agroforestry and perennial crop cultivation, aiming to mimic natural forest ecosystems and regenerate degraded landscapes.

These individuals, along with many others, have made significant contributions to the regenerative agriculture movement through their research, advocacy, and on-the-ground implementation of sustainable farming practices. They continue to inspire and educate farmers, policymakers, and consumers about the importance of regenerating soil health, restoring biodiversity, and creating resilient food systems.

Also, Herbalists have played a significant role in promoting regenerative farming.

Herbalists often have deep-rooted knowledge of plants, ecosystems, and traditional farming practices that have been passed down through generations. This traditional wisdom often aligns closely with regenerative farming principles, such as biodiversity, soil health, and holistic land management.

Herbalists prioritize the use of natural remedies derived from plants for health and wellness. They understand the importance of maintaining healthy ecosystems and biodiversity to support the growth and sustainability of medicinal plants. Regenerative farming practices help create the optimal conditions for growing high-quality medicinal herbs without relying on synthetic chemicals or pesticides.

Herbalists typically take a holistic approach to health, considering the interconnectedness of the body, mind, and environment. Similarly, regenerative farming focuses on the holistic health of the soil, plants, animals, and surrounding ecosystems. Herbalists recognize that healthy soils produce healthy plants, which in turn contribute to overall well-being.

Many herbalists are passionate advocates for environmental sustainability and stewardship of the land. They understand the importance of protecting natural resources, conserving biodiversity, and mitigating climate change. Regenerative farming aligns with these values by promoting practices that regenerate the health and resilience of agricultural ecosystems.

Herbalism often has deep cultural roots, with practices and traditions rooted in a deep connection to nature. Herbalists may draw inspiration from indigenous knowledge systems that prioritize harmony with the natural world. Regenerative farming similarly emphasizes working in harmony with natural processes and cycles to promote ecological balance and resilience.

Herbalists frequently engage in educational outreach and community building to share their knowledge of plant-based medicine and sustainable living practices. Through workshops, classes, and online platforms, herbalists have helped raise awareness about the importance of regenerative farming and its potential to transform agriculture for the better.

Herbalists have led the way with regenerative farming due to their holistic approach to health, deep connection to nature, and commitment to sustainability. One example of herbalism’s regenerative protection of land use and restoring at-risk and endangered medicinal plants was the conception of United Plant Savers (I’m a member!!) – guided by the mission to protect native medicinal plants, fungi, and their habitats while ensuring renewable populations for future generations. By incorporating regenerative principles into their farming practices, herbalists are not only cultivating medicinal herbs but also nurturing the health of the land and fostering a more sustainable future for all.

I have provided a short list of notable herbalists who have contributed to the regenerative agriculture movement.

1. Rosemary Gladstar: Rosemary Gladstar is a well-known herbalist, author, and educator who has advocated for sustainable and ethical wildcrafting practices. She emphasizes the importance of nurturing the land and fostering a deep connection with nature in herbalism.
   
2. Stephen Harrod Buhner: Stephen Harrod Buhner is an herbalist, author, and advocate for traditional plant medicine. He has written extensively on topics such as herbalism, indigenous knowledge, and the importance of ecological stewardship in maintaining plant biodiversity.
   
3. Susun Weed: Susun Weed is a herbalist, author, and teacher who emphasizes the importance of using local, wildcrafted herbs and supporting sustainable agriculture practices. She advocates for the use of herbs as food and medicine and promotes a holistic approach to healing that includes caring for the earth.
   
4. Matthew Wood: Matthew Wood is an herbalist and author known for his work in traditional Western herbalism and holistic health. He has written books on herbal medicine and ecological herbalism, which explore the connections between plant medicine, ecology, and sustainable living.
   
5. Richo Cech: Richo Cech is an herbalist, author, and the founder of Strictly Medicinal Seeds, a seed company in Oregon that specializes in medicinal and rare plant seeds. He advocates for sustainable gardening practices, seed saving, and biodiversity conservation.

On a personal note, I want to take a moment to acknowledge Rosemary Gladstar was my teacher on “Making Herbal Medicine” while I was studying Herbalism at Ecoversity. And, I buy my medicinal plant seeds from Rich Cech, a legend in the herbalism world.

These herbalists, among others, have contributed to the regenerative agriculture movement by promoting sustainable herbalism practices, raising awareness about the importance of biodiversity conservation, and advocating for a deeper connection with the natural world. While their focus may primarily be on medicinal plants and herbal medicine, their teachings often align with the principles of regenerative agriculture, including soil health, biodiversity, and ecological stewardship.

While I am coexisting in both the wine industry and the herbalism sphere as a budding grower of medicinal herbs, I am writing about regenerative agriculture here on my wine business platform. In my continued herbalism studies I have learned significantly more about regenerative agriculture than in my wine work and continued study. I’m only pointing out where the source of information was readily available to me. That’s because Indigenous traditions and regenerative farming is foundational for the work of herbalism.

The wine industry, like many other sectors of agriculture, has been slower to adopt regenerative agriculture practices for several reasons.

For one, many vineyards have long relied on conventional farming practices, such as monoculture cropping, heavy tillage, and chemical inputs, which can degrade soil health and harm the surrounding ecosystem. Breaking away from these traditional methods and transitioning to regenerative practices requires a significant shift in mindset and approach.

Transitioning to regenerative agriculture involves experimentation and adaptation, which can be perceived as risky by wine producers who rely on consistent yields and quality. There may be concerns about potential disruptions to grape production and wine quality during the transition period, as well as uncertainty about the economic viability of regenerative practices.

Many wine producers may be unaware of regenerative agriculture principles or the potential benefits of adopting such practices. There may be a lack of accessible information, resources, and training opportunities available to help vineyard owners and managers learn about regenerative techniques and how to implement them effectively. Again, the wine industry has primarily stayed within the lane of the sustainable agricultural movement.

Regenerative agriculture is focused on long-term soil health and ecosystem resilience, which may require patience and commitment from wine producers. In an industry that often prioritizes short-term profitability and immediate results, the benefits of regenerative practices may not be immediately apparent or easily quantifiable.

While there is growing consumer interest in sustainable and organic wines, there may be limited demand for wines specifically labeled as “regeneratively produced.” Additionally, there may be challenges in developing and implementing certification standards for regenerative wine production, which could hinder widespread adoption of these practices.

Adopting regenerative agriculture practices may require investment in new infrastructure, equipment, and technology, as well as changes to supply chain management and distribution networks. Wine producers may face logistical challenges in sourcing regenerative inputs and implementing new production and processing methods.

Despite these challenges, there is increasing recognition within the wine industry of the importance of going beyond sustainability for environmental stewardship. As awareness of regenerative agriculture grows and evidence of its benefits becomes more widely known, we may see more vineyards and wineries embracing regenerative practices as part of their commitment to sustainability and quality. Collaboration among wine producers, researchers, policymakers, and consumers will be essential in driving this transition towards a more regenerative wine industry.